This dramatic festival is one of the major autumn festivals in Ehime prefecture.
Centered on the three days from October 16 to 18, over fifty lavish taiko drum floats decorated with gold and silver tassels are paraded around the city on the backs of 150 men each.
An exciting event during the festival is when the floats compete in a "kaki kurabe" where groups compete to see which group can lift their float for the longest amount of time.
# For the details, please access to the followings;
[Seasonable Traditions & Japanese Culture] http://www.goldenjipangu.com/151016niihama.html
[Official Homepage of the Event] http://niihamakanko.com/03/matsuri.html
新居浜太鼓祭り 大生院地区／上部地区（10月15～17日） 川西地区／川東地区／川東西部地区（10月16～18日）